Brand voice is another essential part of the business puzzle as every email, every post, every letter and every speech that goes out needs to be in line with your brand voice. Here are a few questions to get you started in developing your brand voice:
What Do We Stand For
From the very beginning, you need to figure out what you and your business stands for. What are you passionate about, what are you against and why do you exist? This should be at the centre of everything you share and should be clear and easy for others to interpret.
What Is Our Business’s Persona
Think about if your business was a person, who would it be? This is a great way to figure out how your business will talk and act and how branding should look. Really try to narrow it down to a distinct type of person - are they an old lady, a rebellious teen or perhaps a stylish 25 year old?
How Do You Talk
Deciding how you will talk is incredibly important when it comes to branding. It’s important to look at what kind of vocabulary you will use in your materials - do you use abbreviations? Do you use slang or buzz words? Are you formal or informal? And what are some of your keywords that you use as an anchor (i.e. digital, amazing, creative, innovators, etc.).
What Are Your Core Messages
Your core messages should be prevalent across all of your promotional materials and you need to figure out what words, terms, phrases and sentences you will be pushing. For example, at BOP we are all about ‘inspiring the next generation of digital creators’ - for us that is our phrase/sentence and we can break that down to always talking about ‘digital creators’ ‘inspiring innovation’ and ‘equipping our next generation’.
Now, we’ve left the most important question to last! Emojis or no emojis? It’s a question that has started wars, broken teams and topped monarchs (just kidding, haha). But in all seriousness - it’s an important question to ask. Emojis are a great way to capture the attention of someone scrolling through their feed, but placement and use of emoji’s is crucial. You need to commit 100% or not at all and it’s also important to pick your key emoji’s and stick to them.
So, I hope that by now you’re brand is not only walking, but talking too and we can’t wait to hear what it has to say.