The Future Of Retail Challenge Pack has been designed to get students reimagining one of their favourite retail brands to ensure it can maintain a competitive advantage in our ever changing future. Throughout the pack, students will be analysing their chosen retail brand, redesigning it's instore experience to keep up with emerging trends, revamping it's online store, and exploring social impact initiatives to keep customers coming back. 
 
Students can complete this pack digitally, or on a printed copy and will be challenged to work individually or in teams as they complete three activities related to redesigning their chosen brand. Each activity will see students provided with a page of information to outline what is being asked of them, along with a second page of information with links to case studies to help shape their thinking. 
 
To assist students with their ideas, they will be provided with three user personas to consider, all with specific needs and frustrations. As students bring their future sports stadiums to life they will be asked to prepare a script and slides for a 3-5 minute pitch outlining their plans. 
 
This is a great activity pack for educators looking to find an engaging way to help students build their innovation skills whilst linking to the interest area of retail. This activity pack can be adapted to suit your prefered time length and delivery style. It is recommended that students are given at least 6-8 hours of working time to bring their ideas to life. 
 
Challenge Areas:
As students work to redesign their chosen retail brand, they will be working through the following challenge areas to create their solution. These will be:
 
Brand Analysis: To get started, students will be diving deep into this brand and how they currently operate as they explore the in-person and online customer experience, as well as the strengths and weaknesses of this business.
 
Online Experience: Students will be be reimagining the online experience of their chosen brand to see how they can utilise technology to delight consumers.
 
In-Store Experience: Students will be mapping out the in-store experience to see how their chosen brand can get more customers back to in-person shopping.
 
Conscious Consuming: Exploring emerging consumer trends such as concious consuming, students will be planning an initiative to win the hearts and wallets of consumers. 
 
Launch Campaign: Students will be creating a plan to promote these new changes with a marketing campaign for the launch of the reimagined brand.
 
Links To:
Careers
Business Studies
Design & Digital Technologies
Innovation, Entrepreneurship Or STEM Clubs
 
This resource is recommended for students in Years 7 - 12.
 
What's Included:
One PDF Document The Can Be Accessed Digitally Or Printed And Completed On Paper, The Document Includes:
Introduction: The pack starts with an overview of the challenge that students are being asked to solve.
Background: Students are provided with background information on the challenge and the industry.
Criteria: Students are provided with information on what they are working towards and the criteria.
User Personas: Students are provided with three key user personas to consider as they create their final solution.
5 x Challenge Pages: Each challenge has a one page overview of what is expected of students and key guidelines for their solutions.
5 x Stimulus Pages: Each challenge comes with a page of videos, blog posts and other stimulus for students to explore.
Pitch Page: Once students have completed all the challenges in the pack, they will be asked to create a 3-5 minute pitch.
 
License Details:
Once purchased this resource is available for use indefinitely by the school or individual that has purchased it. This resource is not to be shared outside of your school community, and can not be resold. Should you wish to purchase this resource via invoice, please email our team at info@bopindustries.com
 
About BOP Industries:
BOP Industries is an Australian education company on a mission to inspire the next generation of young innovators. Having worked with 100,000 students around the world, our team of innovative educators are passionate about creating future-focused learning experiences for young people. To find out more about BOP, head to: www.bopindustries.com/why-bop