Our 'Finding Your Customers' program will see students working to develop a in-depth understanding of their customer to help them create a brand, product and experience that their customers will love. Over the course of the program, we will map the customer journey, analyse how our competitors target customers, conduct market research and explore opportunities to surprise and delight our customers as they engage with our brand.
 
This program will feature masterclasses on:
 
Competitor Analysis: 
Developing a solid understanding of your competitors is a great thing to do before launching your business. In our competitor analysis masterclass we will be working with students to identify some key companies working in a similar space to them, and seeing what we can learn from them, and how we can set ourselves apart.  
 
Market Research: 
It is always a good idea to chat to your customers before you spend too much time building your brand and your product. In this session, we will be working with students to identify effective ways to gather this market research, before then looking at how we can pull valuable insights from the data collected. As an attendee of a 2023 Young Entrepreneurs Hub program, students will also be invited to join other young entrepreneurs at showcase events throughout the year to help gather market research on their product or service. 
 
Partnership Opportunities: 
A great way to start building your brand is by collaborating with other brands. To do this, we will be identifying key brands that have shared interests and values that we might be able to partner with, or find sponsorship from as we get started.
 
Topics Covered:
- Designing For Your Customer
- Competitor Analysis 
- Customer Personas 
- Decision-Making Process
- Value Proposition 
- Customer Journey Mapping 
- Market Research 
- Ways To Delight Your Customer
- A/B Testing 
- User Centred Design 
- Customer Psychology
 
Age Group: This program has been designed for high school students. It is recommended for students with a business already, or students looking to launch their own business. 
 
Time Length: This whole program typically runs over 1-2 full days in length, however we can deliver a high level overview of each topic, or individual masterclasses in 1-2 hours.