Our 'Creating Your Digital Presence' program will see students building the digital presence for their business as they plan out their website and business social media accounts. Over the course of the program, students will be working to design a fantastic digital experience for their customers. 
 
This program will feature masterclasses on:
 
Website Design: 
Not a coder? No problem! There will be no coding required in this program as we will be using the Wix platform to design our websites using drag and drop design features. As we design our websites we will be focussing on communicating the key information to your customers, whilst also ensuring your website is clear and easy to use. By the end of the program each student will have a finished (or nearly finished) landing page for their business. 
 
Social Media Accounts: 
A key part of the success of every business is being able to share its story with the world. In this program we will be working with students to identify the key social media platforms for their business before then creating a social media strategy, finding quick and easy ways to create content, and then setting up the accounts to schedule some posts! 
 
Topics Covered:
- Website Design Principles 
- Google My Business
- Google Analytics
- Search Engine Optimisation
- EDMs
- Personal Branding 
- Social Media Strategy
- Content Creation
- Organic Social Media Strategies
- Paid Social Media 
 
Age Group: This program has been designed for high school students. It is recommended for students with a business already, or students looking to launch their own business. 
 
Time Length: This whole program typically runs over 1-2 full days in length, however we can deliver a high level overview of each topic, or individual masterclasses in 1-2 hours.