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About The Resource
Have you ever thought about what it would be like to launch your own business and start making money doing something you are good at, interested in, or passionate about?
In this activity pack, young people are invited to step into the role of an entrepreneur as they develop a small business idea they could realistically bring to life. From identifying a strong idea and understanding what customers actually want, to building a brand, designing a product and planning how to launch, this resource encourages students to think creatively and practically about what it takes to turn an idea into something real.
Throughout the activity pack, students explore the key building blocks behind successful businesses. They analyse well known brands, investigate competitors, create customer personas, design product concepts, explore pricing strategies and consider how their business could stand out in a crowded market. Along the way, they are encouraged to think about what makes their idea unique, how they can start small and how they can build something that reflects their own interests and strengths.
Designed as a self guided learning experience, this activity pack allows students to work independently as they bring their ideas to life. The structured challenges guide them step by step through the entrepreneurial process while still giving them freedom to experiment, think big and shape an idea that feels authentic to them. It is ideal for young people interested in business, creativity, side hustles and exploring how they could turn a skill, hobby, or passion into income.
With 34 pages of content and activities, 12 practical challenges, a range of business planning templates and a 60 minute virtual masterclass recording to guide the journey, this workbook provides hours of engaging and inspiring learning for aspiring young entrepreneurs ready to build something of their own.
Age Group
High School Students, Primary School Students
Learning Time
6-10 hours of working time, depending on how deeply students explore their idea and whether they complete the virtual masterclass alongside the workbook.
Student Output
Students develop their own small business concept, bringing together elements such as their business idea, customer understanding, brand identity, product design, pricing strategy and launch plan into a completed business concept and final pitch.
Delivery Format
1 x 34 page downloadable PDF document and 1 x 60 minute virtual masterclass recording. This can be used digitally or printed.
Curriculum Alignment
This resource features strong links with the following curriculum areas:
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What's Included
Upon purchasing this activity pack you will receive a link to download the 34 page workbook as a digital PDF file. You can either complete the activity pack digitally, or you may wish to print it out and complete it with pen and paper. This pack also comes with a link to a 60 minute virtual masterclass recording delivered by one of our BOP facilitators to help guide you through the business building process.
The activities in this activity pack include:
• Building A Great Team: Identifying your strengths and the type of entrepreneur you are as you explore the roles needed to bring an idea to life.
• Practice Pitching: Developing communication skills by learning how to explain an idea clearly and persuasively.
• The Essentials For Every Business: Analysing well known brands to understand purpose, product, customers and brand identity.
• Business Idea Brainstorming: Generating practical business ideas based on problems, interests, trends and opportunities.
• Building The Basics: Selecting one business idea and establishing the core elements that will shape your concept.
• Competitor Analysis: Researching similar businesses to identify what they do well and where your idea can stand out.
• Customer Personas: Creating customer profiles to better understand who will buy your product or service.
• Market Research: Planning questions and research methods to gather useful customer insights.
• Branding: Choosing colours, designing a logo and coming up with a business name.
• Product Design: Mapping out how your product or service will work and what features it needs.
• Pricing: Exploring pricing strategies and setting realistic prices for your offering.
• Preparing For Launch: Planning how customers will discover your business through digital presence and promotion.
• Final Pitch: Bringing your business concept together in a pitch to share with mentors, teachers, customers, or investors.
Contact Our Team
If you have any questions about this resource, would like advice on which challenge pack or teaching resource may work best for your students, or need to purchase via invoice, our team would be delighted to assist. Simply complete the form below and a member of the BOP Industries team will be in touch shortly.