What can we do to improve your stay? This is a question that every hotel guest around the world has been asked by a friendly staff member throughout their stay. Whilst often dismissed as a throwaway question asked by every hotel at check-in, this question is one that hoteliers around the world invest a great deal of time trying to answer. 
 
In today’s globalised world, hotels are challenged to innovate as they find new ways to delight guests throughout their stay and offer a truly memorable experience to every person that walks through their doors. With a myriad of choices available to guests at the click of a button, the hotel industry is more competitive now than ever before. 
 
In our Hotel Industry Innovators program, we will be exploring how hotels around the world are implementing out-of-the-box strategies to delight their guests and gain a competitive advantage in the marketplace. 
 
After developing an understanding of the landscape, students will then be challenged to localise these strategies, looking at how a hotel in their local community could implement a future-focused marketing or operations strategy to stand out from the competition. 
 
Topics Covered: 
Competitive Advantage 
Localisation 
Competitor Analysis 
Branding & Marketing 
Pitching
Customer Experience 
User Personas 
Sustainability 
Technology 
Innovation
 
Age Group: This program can be tailored to students from grades 7-12.

Time Length: We recommend running this program for 4 - 6 hours or over multiple days, however, it can be tailored for shorter or longer time periods depending on how deep you would like us to go on the topics.